Sood, T. and Anand, S. (2014) “A Study of the Relationship between Repurchase and Brand Loyalty for Ice Cream of Amul and Saras in Jaipur City”, PARIDNYA- The MIBM Research Journal, 2(1), pp. 18–32. Available at: http://mibmparidnya.in/index.php/PARIDNYA/article/view/99478 (Accessed: 18 October 2024).